Hot new country artist Spencer Crandall has entered the country music scene with full force.
Spencer Crandall’s hit “My Person” is a timeless classic, and we know it’s just the tip of the iceberg. With music that has a way of making you think of that special person while painting a picture of the highs and lows of love, it’s simply poetic. As a vocal and lyrical powerhouse, it’s no question that Spencer is a name to follow. This authentic singer/songwriter truly cares for his fans. Spencer took a moment to answer some questions with Tonight Mag about what he’s been up to and his future plans. Get to know Spencer below!
How have you been keeping busy during quarantine?
It’s weird times! I’ve had days where I work a lot, or almost too much. I have days where I do nothing, and I have a full oven pizza to myself and watch cartoons. The pendulum swings. I got really lucky, and I got to quarantine with my producer. We’re working on a lot of music, which is really exciting, and that takes up a lot of time. I’ve been doing a lot on TikTok, and just seeing some good love there, and trying to record a bunch of covers and lip syncing videos. So I’m trying to grow the audience while also creating a product at the same time.
“Summer Us” just came out and it’s SO GOOD! What inspired you to write the song?
I love love, I love summer time, and I love being in love in the summertime. It’s just so much fun! It’s not that you can’t make memories in December, but it just gets kinda monotonous. You’re staying in and watching movies and going to the same bars. Then all of a sudden, the sun starts peeking out and there’s just something about a relationship when you can be outside, and be around other people, on the lake, and little get-togethers. There’s a line- “tiki torch backyard parties” – that’s where I feel you get to connect with your significant other, where you can be busy and just have fun. I’m a big summer guy. I wanted to combine my love for summertime, and my love for love, smack them together and you’ve got something!
What was it like working with Lalo and Michael for this song?
[Lalo and Michael] are awesome. It was my first time writing with Michael. Lalo actually is my producer! He ‘s also an awesome writer, and I was like “guys, i need a summer jam!” I have breakup [songs] for days. I don’t wanna go back to back serious love songs. I need something that’s super carefree, roll the windows down. I didn’t have [the title] “Summer Us” yet, but basically it was the “Summer Us Version.” And Michael goes AHA! That’s kinda cool! Just cut off the version. It’s kinda like “Drunk Me” or “Singles You Up.” I wanted a weird or quirky way of saying us in the summer.
“My Person” has over 4 million Spotify streams! How has the success of that single influenced other songs you’ve been working on?
It’s just really cool that there’s just millions of streams. That’s really awesome, and I’m really grateful! I’ve been doing this a while now. I started off in my dorm wishing anybody would listen to my music. It’s been cool getting to see the transition of people giving my playlist love. It reinforced for me that real authentic storytelling will hopefully translate and other people will gravitate to the [music]. We learned through, “My Person” if it moves me, I hope it moves other people too. Lalo, Kelly Archer, and I wrote the song and we kinda left the room that day feeling like, this is special, right? I put it on my Instagram story, and I had never had any kind of feedback like that before in my life where everyone was like “we need the song!” I think in that regard it’s been good because I’ve been able to ping my own fan base and be like “do you guys like this?”
You’ve been using TikTok to promote your music and talent. How has this platform helped you gain a following through promotions, challenges, and fun content?
TikTok has given me the ability to get in front of a lot of people with the way the algorithm works. It launches me in front of a new group of people that then I would otherwise never be in front of, which is awesome! It’s really funny, I’ll spend 7 hours on something and it’ll get 5,000 views. I’ll do one take of this thing I saw somebody else do and then it just pops off! It’s the wild west! I have no idea what works and what doesn’t. I just keep posting! It allows me to do a lot of fun stuff and be really creative. I feel like on TikTok I’m sending something to a friend. Like, “hey! This is what i worked on today!” It’s not as serious. It took me 6 years to get 200,000 followers on Instagram. It took me 6 months to get 600,000 followers on TikTok. The algorithm is just better, and I think better for creators. The way I have used it is to get my original music out there. I really try to create a friendship and dialogue between people. I sit and respond to my comments, and I try to come up with clever and creative stuff that I hope isn’t all over the platform where people can go “oh, that’s a Spencer Crandall TikTok!” I try to do that in my music, too. I hope over time, something like TikTok can give me the opportunity to talk to more labels etc. I’m really grateful it came out when it did.
How have you seen your fans connect with your music, especially during a time where you can’t see them live?
My texting platform has been awesome! With texting, I’ve been able to sit and have real conversations with people back and forth. I try really hard to have a real dialogue with the people who interact with me. I don’t understand the artist who puts out the song, is killing it, and then someone takes the time out of their day to be like “hey this changed my life!” or, “I used this as my wedding song!” You don’t have 5 seconds to respond to that? I never understood that. It’s something to me that’s such a pleasure of mine to be able to do this and to be able to have anybody that cares. I really go out of my way to try to deepen that connection. Social media is great! I just got really lucky that I get to do music in a time of all of this stuff coming together and I have no complaints!
Have you always known you wanted to be an artist? What was your journey to get here?
No! Definitely not! I grew up as the kid who sang a little bit in church. I got a solo in the 4th grade, but my voice was really high! And then I turned 12 and my voice changed drastically. I had the squeaky little teenage boy voice. I was like oh, I just can’t sing anymore! It’s obviously not for me, it’s totally fine. Then I played sports all throughout high school and I was the football guy. That’s what me and my friends did and I was like okay everyone’s doing that, I’ll do that.
I never thought about country music other than just loving it, and loving the story telling. My senior project I got to learn how to play the guitar and I really didn’t think anything of it. I went to college to play football, but I had two shoulder surgeries and they basically told me I couldn’t play anymore so I had no idea what to do with my life. I picked up the guitar and started posting covers of songs on Instagram when it was only 15 seconds. Just literally built it to 0 likes to 1 like when my mom got an instagram and just kept going up and up.
Somewhere in that timeline I was like well, I love this more than anything else, I love storytelling and connecting with people who are watching my covers and stuff. Maybe I can do this! And then kinda over a year’s worth of time I thought it was a real possibility, but it was definitely not anything I grew up doing. It all worked out.
As a growing artist, what is a goal you hope to accomplish, and how do you plan on achieving it?
My big goal is to play Mile High stadium in Denver Colorado. That’s where I grew up. I saw Kenny Chesney, Eric Church, Tim McGraw, all of my favorite people there. I have this crazy goal in my head that I want to do this at the top level, and I think I can get there. I think the way to get there is to not only think it, but to do daily habitual actions. To play stadiums is a 1% goal. It’s like saying I want to be an all time NBA player. It’s not just, I wanna be in the NBA, then you have to be great for years and you gotta keep going.
I try not to put too much pressure on the giant goal but, I do have to sacrifice and make one percent actions to reach my goals. So I do a lot of stuff like, I don’t go out as much as some people do, I do more TikToks, I’ll sit from 8pm to 3am responding to texts or DMs because I actually care about my fans, and I think that will eventually help to get me to that next level.
Because that’s all that is, it’s people telling people, and obviously great music. You gotta have hit songs, and songs that people want to come sing in the stadium. It’s cool because it’s something that keeps me focused, and I can point my attention at. And honestly if i don’t end up playing a stadium, I love the process of playing a stadium enough to where it won’t matter. I just love building it and I love the game and I love talking to people and at the end of the day I love it and i’m a lucky guy.
When can we expect to hear more new music from you?
Very soon! I can’t say anything quite yet but very soon! There’s a song on TikTok – I don’t know if you noticed – but “Summer Us” has an interlude and we’re playing around with that kind of stuff. There’s an interlude on TikTok that may or may not have a full single before it. So that might come out really soon. Maybe? I don’t know? I’m really excited! I actually have a lot of music and a really fun way I want to put it out that’s kinda different. I don’t find it super interesting to do what everyone has already done or is doing so we’re finding the best way to kinda package all this together, but I’m working on a lot of music! The fall will hopefully be packed because of all of the hard work I was putting into it at the beginning of the year. That’s all i can say! I’m sorry, I wish I could say more!!!
Is it fall yet? We’re at the edge of our seats waiting to hear more from Spencer Crandall! Don’t forget to kick back and play his music on repeat this season! We are loving his new hit “Summer Us” and can’t wait to hear more from him soon! To stay up to date on everything Spencer Crandall make sure to check out his website, and follow his hilarious TikTok, Instagram, YouTube, and Facebook!